What'SUP Wisconsin? SUPformation - Part 2

4 Major events, that's What'SUP in Wisconsin!

1.  Midwest Paddle Festival and Paddle & Portage Race:

July 29-30, 2016 in Madison, WI

Paddleboarders will formally be joined into the canoers and kayakers family in this 37th annual race "creating a celebration of paddle like no other." You'll start at Olin Park Friday evening, and paddlers as well as the general public can enjoy gear demos, pro clinics for elite paddlers, learn to SUP for beginners, and SUP yoga. Then the race on Saturday will begin at James Madison Park, and will include a 1.5 mile paddle on Lake Mendota, a 1 mile portage around the Capitol past the Dane County Farmers' Market to Monona Terrace (where your friends can help you carry your board, you can use a strap, or a wheeled device, think fun, not work), and a 1.5 mile paddle across Lake Monona to the finish line back at Olin Park. After the race, enjoy a post-race party at Olin Park with live music, food, craft brews, costume contest, and the awards ceremony. Click the link above for more details, places to stay, dining info, more things to do (if this isn't enough), and a list of more Wisconsin festivals to participate in.

2.  Browns Lake SUP 2016:

July 9, 2016 in Browns Lake, WI

This is a new race, 1st annual in the Midwest SUP Series. Click the link above for details on entry fees, the men's and women's division options for short (3 miles) and long (6 miles) choices as well as a 1 mile fun paddle to get everyone involved, including new and kid paddlers. Stick around after the race for live music, food, games and awards from Quiksilver, Roxy and Hydroflask.

3.  1st Annual Wind Power SUP Challenge:

July 30, 2016 in Fond du Lac, WI

This is also a new 1st annual race in the Midwest SUP Series. Look for more details on their Facebook page, Wind Power Surf Shop. 

4.  7th Annual Midwest SUP Masters Race:

September 9-11, 2016 in Lake Geneva, WI

This weekend-long event is packed full of family-friendly events, including SUP inspired activities, demos, fun stuff like music, demos, time trials, and of course, races, 6 of them all together, with courses for all ages and skill levels so anyone can enter. Click the link for more details!


Finally, what'SUP is actually what'SDOWN. Our SUPs and paddles are 10% off throughout the month of July. If you're new to the sport and need to start off with a new setup, or if you simply need to update or upgrade your supplies, we've got a great selection for you. Shop online with our coupon code SUP10, or shop in-store. 

Share our What'SUP SUPformation with your friends and get them involved too. SUP local in your nearby waterways, and then look into these great events to meet some fellow SUP adventurers and have some exciting summer SUP fun!

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